Tuesday, November 11, 2008

Getting a Higher CTR from Google Adsense on Blogger

So you want a higher Click Thru / Through Ratio from Google adsense on Blogger eh?

Well assuming you have good quality content and your blog is already showing up on Google search and Google Blogs then follow these 3 simple steps.
  1. Template : This very page you are looking at is using a template that I got free, off the web from some very kind people who designed them to fit in with the Google Adsense, See here >
  2. Colours : Experimenting with a variety of colours will yield different results. I am forever changing mine around but at the moment I have settled on a more high contrst type for my most successful blog site, see here >>
  3. Most Importantly! : How do you monitor how many people click your individual Adsense Ad Unit, how can you track them? Answer. Sign Up for Statcounter >> its a free service and absolutely essential to not only tracking your visitors, but tracking which ad units work best. They have a new feature called "exit link activity" and if you click on the links, they show you the AdSense ad that your visitor clicked on. Awesome!
In addition, it would be worth reading about the google heat map if you have not already done so, this will also provide Google Adsense's recommendations for where to place your ads in your new template

Best of Luck!

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